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Buyer Behavior at University of Phoenix
Buyer Behavior (MKT-463) is a University of Phoenix introductory course for those who will need to know how to analyze buyer and purchasing behaviors. This information is used to make basic considerations when developing a marketing mix. Whether for a client or for one's own company, it is important to know the economic, social, psychological, and cultural factors to be considered as they relate to development of any marketing programs.
This course on Buyer Behavior concentrates on the effects and influences that marketing programs can create on buyers, to hopefully get them to make purchases. It is a good choice for students that are seeking careers in advertising, marketing, media, and product development, among other work areas. Buyer Behavior is important for those who will either create marketing programs, and those who will oversee product or service marketing.
Topics and Objectives include: Overview of Consumer Behavior, External Influences on Consumer Behavior, Internal Influences on Consumer Behavior, Consumer Decision-Making Process, Consumer Behavior and Marketing Strategy.
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