How to Become a Demonstrator

Demonstrating products and services is an essential part of marketing, promoting, and selling a variety of consumer items. Demonstrators are trained professionals that help facilitate public interest in purchasing a wide variety of products and services from clothing to computer equipment.

What does a demonstrator do?

Demonstrators provide customers with vital information to make them more apt to buy certain products and services such as food, house wares, cosmetics, cellular phone service, and much more. They encourage people to buy products and services by providing demonstrations and answering questions. They provide detailed information of the features and show its intended use. They also often use models, visual aids, case studies, surveys, test results, and testimonials to promote the confidence of their products. Demonstrators often sell the demonstrated products at the demonstration site or they collect names of prospective customers to contact at a later time or pass on to other sales associates. Demonstrators often attract customers by organizing contests, offering samples, giving out coupons and prizes, and using advertising through direct mail, telephone, email, or the Internet. They are also responsible for distributing order forms and brochures. Demonstrators often research specific products as well as competitors’ products to be ready for a variety of questions and comments.

What kind of training does a demonstrator need?

Demonstrators usually need at least a high school diploma. Most demonstrators learn their skills through on the job training. Training is often oriented to the specific product or service so that the demonstrator shows it correctly. Training varies with the type of product or service. Demonstrators are also taught the corporate philosophy and customer service methods of the manufacturer of the product. Demonstrators must stay up to date on product development and often complete ongoing training throughout their career.

What are the prospects for a career as a demonstrator?

Employment of demonstrators is expected to grow faster than average for all professions, increasing 18% from 2006 to 2016 (1). The growth of trade shows and increased demand for demonstrators in department stores will drive job growth.

Job prospects should be good especially for demonstrators with extensive experience. Some job openings will also occur from the need to replace demonstrators that retire, transfer, or leave the occupation for other reasons.

How much do demonstrators make?

As of October 2009, demonstrators with 1 to 4 years experience earn average hourly rates between $9.17 and $15.13. Those with 5 to 9 years experience earn average hourly rates between $9.50 and $12.00 (2).

A career as a demonstrator is an excellent choice for people interested in showing a variety of products and services. Demonstrators must be excellent at promoting products, have a neat appearance, and pleasant personality. Enthusiasm, motivation, and patience are essential characteristics. Demonstrators must have excellent communication and public speaking skills. They must be able to capture the interest of their audience and keep them engaged throughout their demonstrations.

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