How to Become a Marketing Manager

Marketing management is an important part of the business field that concentrates on applying marketing techniques to the management activities of an organization. Marketing managers are highly trained professionals that are responsible for overseeing the marketing activities.

What does a marketing manager do?

Marketing managers oversee the marketing activities of an organization and help develop the essential marketing strategies. They assess customer research, market conditions, and marketing plans. They often work with other professionals to help determine the demand for products and services that are offered by the organization as well as competing companies. They identify the prospective markets and oversee product development and the implementation of marketing campaigns. Marketing managers develop pricing strategies to help their organization maximize the amount of profit and market share and to make sure they are meeting customers’ needs. They are also responsible for constantly monitoring trends to identify the need for new products and services.

What kind of training does a marketing manager need?

Marketing managers usually need at least a bachelor degree in marketing or related field. Some employers prefer candidates with a master degree and extensive experience. Prospective marketing managers typically complete courses in management, marketing research, advertising principles, business law, and marketing concepts. They must learn how to apply marketing principles to practical settings and evaluate trends and consumer behavior. Most aspiring marketing managers complete internships to gain hands-on experience while pursuing their education. Many marketing managers gain membership in professional organizations such as the American Marketing Association (AMA) to remain competitive in the field. Marketing managers must stay up to date on advancements in the field and the current marketing trends. They often complete continuing education and participate in seminars and conferences on a regular basis.

What are the prospects for a career as a marketing manager?

Employment of marketing managers is expected to grow faster than average for all professions, increasing 14% from 2006 to 2016 (1). The growing population and ever-changing economy will drive job growth.

Job prospects are expected to be good especially for marketing managers pursuing careers in the scientific, professional, and related services areas. Strong competition is expected and marketing managers with advanced education and extensive experience will have the best job opportunities.

How much do marketing managers make?

As of November 2009, the middle 50% of marketing managers earn annual salaries between $73,674 and $99,348. The top 10% earn annual salaries of more than $111,512 (2).

A career as a marketing manager is an excellent choice for people with a strong interest in leading the marketing activities of an organization. Marketing managers must have a solid understanding of marketing principles and strong sales and presentation skills. They must be flexible, goal-oriented, and have the ability to work under pressure. Creativity, determination, competitiveness, and good decision-making are essential characteristics. Marketing managers must also have strong communication, ability to lead others, and ability to work as part of a team.

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