How to Become an Advertising Manager

Advertising is an essential part of all companies that offer products and services to consumers as it publicizes what the company has to offer and influences individuals to purchase the items. Advertising managers are highly trained professionals that supervise advertising staff to ensure the advertising department is meeting the needs of the company.

What does an advertising manager do?

Advertising managers oversee all of the advertising activities and the staff that perform the tasks. They create and direct advertising strategies, organize tasks of staff members, assist with developing creative ideas, implement advertising campaigns, and make final decisions regarding advertising material. They also create budgets for advertising campaigns, evaluate the overall performance of the campaign, and make necessary changes or end the advertisement. Advertising managers often work closely with other professionals to determine the target market of the company and outline goals. The main goal is to effectively inform consumers of the products and services and persuade them to buy them. They often conduct a large amount of market research to assist with their advertising decisions. Some advertising managers serve as liaisons between companies and advertising agencies.

What kind of training does an advertising manager need?

Advertising managers usually need at least a bachelor degree in advertising, management, or other related field. Many employers prefer applicants with master degrees. Prospective advertising managers typically complete courses in communications, management, journalism, advertising planning and placement, media strategies, advertisement design, creative strategies, consumer behavior, and economics. Most students also complete internships to gain practical experience. Most advertising managers begin their careers as entry-level workers and gain many years of experiences before moving into management positions. Some advertising managers gain certification to become competitive in the field. They must also stay up to date on advancements in the field and often complete continuing education throughout their careers.

What are the prospects for a career as an advertising manager?

Employment of advertising managers is expected to grow more slowly than average for all professions, increasing 6% from 2006 to 2016 (1). The increased global competition among companies and increase in advertising activities will contribute to job growth.

Job prospects are expected to be favorable with keen competition. Advertising managers with extensive experience and advanced skills with have the best job opportunities.

How much do advertising managers make?

As of November 2009, the middle 50% of advertising managers earn annual salaries between $66,951 and $91,284. The top 10% earn annual salaries of more than $103,313 (2).

A career as an advertising manager is a great choice for people with a strong interest in advertising and management activities. Advertising managers must have a solid understanding of advertising concepts and be able to effectively lead and direct others. High motivation, creativity, flexibility, and decisiveness are essential characteristics. Advertising managers must also have good judgment and excellent problem solving skills. They must have excellent communication and interpersonal skills and be able to work under stress and pressure.

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