In my opinion, as long as you’re making quality videos that people find entertaining, then you’ll be successful. It’ll just take you some time to get there. And yeah, it’s tough as hell to compete right now, but imagine it in 5 years…you’ll probably have wished you started now instead of then. Also keep in mind, people subscribe to multiple channels, people could vibe with you more than the person they currently follow.
YouTube allows you to get ultra specific with your targeting, you can monetize through affiliate sponsorships, ad revenue, or even coaching. Aside from the saturation, the only downside I can think of is the dwindling of ad revenue. Most channels aren’t making the same money they used to. Not to mention that YouTube will demonetize you over the dumbest things like swearing or mentioning covid. Hell, someone could report you a crap ton of time since they have nothing better to do and your channel will be gone overnight.
If you go for it though, here’s what the YouTube millionaire Vanessa Lau recommends. Make your videos to entertain a certain audience…not a niche. So instead of going, “I’m gonna start a personal finance channel,” it’s more like, “I’m gonna speak to disgruntled millennials who need to get their crap together.” If you do it that way, your audience will identify with your content and you won’t necessarily be stuck talking about one topic and one topic only.
Vanessa’s second piece of advice is to keep doing what works. After you’ve been posting videos for a couple months, you’ll discover that some topics do better than others. Awesome, so keep doing that and witness your channel grow. The next tip is to acquire an optimal cover image. Isn’t it just one of the elements new visitors notice? Make certain it has a compelling message as to why someone should sub to you. I think it’s a great idea if you give them an upload schedule too. Some YouTubers aren’t consistent and their fans fall away.
What is the fourth tip? Get some videos recorded in advance. She’s talking like 3-5 videos recorded ahead of time. Why? You don’t want to feel the need to have to record every day right? Otherwise you might feel like you’re letting your fans down. So plan ahead of time when you make videos and when you launch your channel, and keep some videos on the back burner, that way you can take a break every once in a while.
The fifth tip is a funnier one. It’s simply just keep extra batteries with you. Wouldn’t it suck if you were filming some gold content and your camera just died? Lastly, don’t be a perfectionist. It’s worse to not post a video than to post one with some flaws. Every video is not going to be perfect and that’s ok, your true fans will see you quality growth over time. Don’t stress about reshoots. For more tips and tricks check out Vanessa Lau on YouTube.