In 2019, Luke’s digital marketing agency ran Facebook ads for a local construction company. By simply using cold emails, he was able to grow their business from $0 to well over 6-figures in gross revenue… You can even look over his shoulder while he logs into his PayPal account to see proof of this.
So, if you’re the one who bears the weight of client acquisition for your organization, then you should probably take a good look at his program. As a matter of fact, if you have an advertising budget of at least $2500 per month, you can land deals left and right.
But this may not be for everyone, because you will definitely be getting phone calls. What I mean is that if you can’t keep up with demand, you might be leaving money on the table… and nobody wants that. Now, it will take some work on your part at first… sending out emails, testing this and revising that, but eventually those emails will turn into sales. So be ready.
Of course, it’s possible to automate the email process, but Luke does warn you that using email software is a sure-fire way to get your emails sent to your prospects spam folder. It’s just not worth it. Your best bet is to hire a few VAs (for about $3-5 an hour) to send the emails out for you.
And it’s pretty easy to see how well it’s working. Either people will respond to your emails or they won’t. The responses will be either good or bad, very few if any tire kickers. Just keep your nose down and work the process. Now, if you’ve tried email marketing in the past and got little to no results, Luke says that it’s likely that you just threw stuff at the wall to see what would stick. But he wants you to take a more targeted approach. Yes, you’ll get fewer calls, but they’ll be better quality calls.
The idea is to personalize these emails. You want your potential clients to believe that this email was written just to them. You’ll want to use specific information in your emails. Details like:
- The company name
- The business owner’s name
- Their website address
- What kind of products or services they offer
- The name of their competition
All of this shows them that you’re truly interested in helping them.
Just make sure that you’re all in for the long haul. This isn’t a sprint, it’s a marathon. So be sure to only take on the clients that you know you can help, anything else will just be a waste of time.
Now technology can be a big time saver, but it can also hurt you if done incorrectly. You don’t want to use it to send out emails. Luke uses it to build customized templates with tokens that automatically puts in your clients key information. After the emails are sent out, it’s time to send out follow-ups. This is where you make your money.