Jon Mac Store Formula Review (2022 Update): Is He The Best Dropshipping Coach? #11 Has Me Scratching My Head!

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Jon Mac Store Formula Review:


Everyone today is looking for ways to make money – passively. And the majority of these people are shifting to the digital world in an attempt to create a lucrative business online.

In this review, let’s take a closer look at Jon Mac’s Store Formula to find out if this dropshipping course will deliver or disappoint.

Store Formula is a step by step tutorial on drop shipping spread out in a four-week online coaching video modules.

Jon Mac claims that he has the “winning formula” to help you succeed in eCommerce.

Could Store Formula be the dropshipping course that will make you a successful online entrepreneur?

Before I answer that, I do want to be total up front in this review, so…


Hey, I'm Joshua T. Osborne

In 2015, I said goodbye to 16-hour days and hauling boxes up and down stairs for a living (I was a mover). I became a full-time entrepreneur, and I made my money by helping business owners make money.

They had a need, and because of Virtual Tool Booths., I could fill it. Through the methods taught by my all-time favorite course and mentor, I created a 6-figure business in roughly 6 months. I could retire today (at 37) and never have to worry about money ever again.

Because of Virtual Tool Booths., I was able to quit my job, work online with flexible hours, and move to the mountains (Colorado Springs if you’re wondering)...all while helping real people improve their businesses, incomes, and lives!

For most folks, a college degree is the biggest bill of their lives. I never went to college. So I don’t have any massive bills or giant debts hanging over my head. My greatest education came from Virtual Tool Booths. (for a tiny fraction of what college costs) and it’s the bill that pays ALL the bills - a hundred times over!

I really wanted to share this secret weapon with others, so they could change their lives the way I changed mine. So if you’re not 100% sure about college, or only researching to make someone else happy, Virtual Tool Booths. might be a better option for you.

Want to know how I built this life with no formal education?

Learn More Here

Store Formula isn’t too different from most dropshipping courses.

Sure, their marketing makes some great promise you haven’t heard from the other dropshipping gurus, but at the end of the day, no magic bullet overcomes the massive pitfalls of this business model.

Let’s get something clear:

There is NOTHING passive about dropshipping, no matter how well most course creators sell the dream.

If you want that travel-the-world-making-money-while-you-sleep-laptop-lifestyle, dropshipping isn’t for you.

To run a successful dropshipping business, you need to be constantly on the lookout for new products.

Scouring the internet for hot trends and trying to find the next fidget spinner will take hours out of your day.

Not to mention, it’s not enough to just have the hot new product…

You also need to get the customers.

That means ads…

Lots and lots of ads…

Testing, tweaking, targeting, spending thousands if not tens of thousands of dollars before breaking even.

Not to mention, Facebook hates dropshipping, meaning one of your top traffic sources could shut you down at any time.

All of this leads to a very stressful life, not a lot of money, and a lot of time wasted.

Time that could be better spent so you can actually live the life you want.

Now, what if there was a way you could build a passive income stream that’s actually passive?

An income stream that doesn’t require:

  • Physical Products
  • Low Margins
  • Long Wait Times
  • Angry Customers
  • Thousands of dollars testing different ad campaigns

An income stream that brings in consistent revenues every single month (from a couple thousand dollars to well over $10,000)?

An income stream you could actually build in your spare time, and grow as large or as small as you want to, without having to spend hours a day running ads, researching products, and trying not to get banned by whatever platforms you’re using?

If that sounds like something you’d be interested in, check out Digital Real Estate.

This is nothing like dropshipping, and that’s probably a good thing.

However, if you’d still like to know more about Store Formula, keep reading.

Training Program Store Formula Course Overview

Rank: Ranked #9 out of 8 drop shipping courses

Length: 9 hours 17 minutes

Content: Video instruction lacks on some areas, but offers new methods on marketing and an alternative platform to Shopify

Rating: 3/5 stars

Price: $997 (As of February 2020)

What Is Store Formula?

Store Formula is a video learning material that provides people a way to make money in the eCommerce industry.

Also known as Store Formula 3, the program employs a process that’s specific to the program.

Store Formula’s method involves working hand in hand with commerce HQ and dropshipping. The combination of the two aims to create a self-sufficient dropshipping system for your store.

It’s perfect for the newbie who wants to start an entrepreneurial journey with e Commerce and make money full time.

And for someone who has no experience nor background on dropshipping, can this program really deliver when failure rate in dropshipping is rather high?

But I have to say, its coverage on traffic sources is pretty limited. It would have been more helpful if they covered more.

Who Is Jon Mac?

Jon Mac is a successful marketing strategist, mentor, motivational speaker, and entrepreneur who is behind several online courses, books, and platforms. Store Formula, Formula, and CommerceHQ are some of them.

He claims that the reason why he does what he does is because he wants to contribute to his students success – kinda like paying it forward.

Then again, that could just be another sales tactic to draw potential subscribers.

Also, Jon Mac does not have a large following on Facebook, YouTube, and other social media platforms and channels which I find odd. Most dropshipping course creators boast of a large social media presence which obviously enhances their credibility and authenticity to potential users.

What’s Included In Store Formula 3?

Store Formula, or also known as Store Formula 3, is an online course that uses dropshipping and CommerceHQ (which Jon Mac co-founded) to employ different methods in making money through an online store.

Jon Mac, through his Commerce HQ platform, is essentially trying to compete with Shopify.

The course will be carried out in several formats: Ultra HD videos, webinars, mp3 recordings, and transcripts.

It’s important to emphasize, as I’ve mentioned previously, that this course focuses on dropshipping and assumes that the dropshipping is within the United States only.

What To Expect In This Course

Store Formula is a step by step video instruction on drop shipping spread out in a 4-week course outline, 53 videos to be exact that run for a total of 9 hours and 17 minutes.

Store Formula is perfect for anyone who is a newcomer in eCommerce. It promises to help you build your online store from the ground up.

The method is done in a step by step fashion which I think is really great for someone who is not familiar with dropshipping.

What’s great about its design and structure is that where there is internet connection, it is accessible anywhere via a mobile device or desktop. More importantly, it’s updated regularly which I think is very crucial when it comes to running an online business.

When you become a member of Store Formula, you automatically gain access to CommerceHQ which is another course by Jon Mac that tries to mimic the functions of Shopify.

The entire course focuses on how you can build a maximum of six online stores with the use of Store Formula’s methods, as well as Jon’s Commerce HQ.

This Is What Store Formula Claims To Offer You:

6 Stores On Commerce HQ For 1 Year

When you become a member of Store Formula, you get a free subscription for 1 year!

That means you get to use what Jon calls as the “highest converting eCommerce platform in the world.”

The 1 year free access is valued at $3,588. And within 24 hours, you can expect some conversions happening for you.

Alumni Community

Store Formula’s course package includes access to their alumni community. Get to enjoy nonstop and unlimited interaction with more than 3 thousand students through their private Mastermind Facebook Group.

Proven Results

Jon Mac boasts of his proven results with his program. In his very own words, he says it quite accurately:

Thousands of successful students, 32 millionaires and 256 6-figure earners. My biggest goal with this program is to create as many successful students as possible. I stop at nothing to give my students the tools they need to push through and make it in Ecommerce.

Results Are Guaranteed For Action Takers!

He says this to challenge potential users with bold confidence:

Simply signup for the program, watch the content, launch a store and ads and if you’re not completely satisfied you can request a full refund as long as you send proof that you launched a store and ads.

Breakdown Of The Modules

Store Formula has a total of 53 video modules, all in Ultra HD, with a viewing time of exactly 9 hours and 17 minutes.


Total Video Length: 8 minutes & 58 seconds

The Welcome video gives you an introduction to the course, pretty much what to expect in the entire program.

Jon also introduces himself briefly and says that he created the course for these two:

  • For people who have zero knowledge on eCommerce, and
  • For people with eCommerce businesses that are currently up and running who want to up the ante

Week 1: Build

Total Video Length: 2 hours & 37 minutes (10 modules)

Week 1 is all about helping you shift to the “right mindset” and quickly set up your Commerce HQ stores.

Mindset is central if you should become successful in eCommerce, so this part is something I’d like to commend them for.

Jon Mac’s alternative platform to Shopify, Commerce HQ, carries all that you need to put up an online store with high conversion rates.

It has several different apps and themes to choose from, and you create up to 6 online stores for one solid year.

Jon suggests that you begin with a general store, then when you find some winning products, you get to learn next how these can be added to Commerce HQ. And down the line, you will learn how to build your niche stores too.

Commerce HQ is a pretty straightforward tool that’s easy to use by anyone, even a newcomer. As a matter of fact, it’s so easy to set up that you can launch it within 24 hours – sometimes even less!

As expected, this is where some issues circle around the Shopify and Commerce HQ platforms. Presumably, the latter is supposed to be more streamlined than Shopify.

But since I don’t intend to put up a dropshipping store anytime soon, I have not tried Commerce HQ yet.

If you encounter any glitch or issue, Jon Mac Store Formula has a decent support team that addresses your concern through their email client support system.

You should expect though that majority of the modules talks about the right mindset. Being a business coach himself, this is kinda expected.

As such, Jon Mac gives this “equation” to his students:

Current State + Plan and Daily Execution x Time you put into it = Your Dream Life.

Week 2: Select

Total Video Length: 2 hours & 17 minutes (14 modules)

Week 2, as the title implies, is all about finding the winning products for your Commerce HQ store.

Jon shares that reinventing the wheel in this type of business is risky so he recommends to go for proven products in the market. Here, he shows you exactly how to find them through Facebook feeds.

Additionally, Mac Store Formula uses a unique software that enables you to go through all active ads on Facebook. And this makes identifying winning products so easy.

Jon Mac also highlights the fact that you can make 6 figures a month with only one product per store.

Other equally important topics he covers here are profit margin and pricing for your products.

Week 3: Launch

Total Video Length: 1 hour & 55 minutes (11 modules)

Week 3 of Store Formula focuses heavily on Facebook Ads.

According to Jon, Facebook is key to quickly advance your eCommerce business, claiming that they cracked the code on how to effectively use Facebook Ads. And if you don’t know this, you’ll be missing out on a lot of money.

This module walks you through the step by step process on how to put up and run a successful Ad campaign with the use of Jon’s formula.

Week 4: Outsource

Total Video Length: 1 hour & 29 minutes

Week 4 is all about outsourcing.

Here, Jon teaches you the importance of building your own team so that you can realize the “dream lifestyle” you want. After all, this is where you should arrive in your entrepreneurial journey.

With a team, your online store can run with the needed support without you micro-managing the operations.

By doing this, you get more time. And more time means you get to focus on other stuff that you also want to do or pursue.

Jon Mac recommends to hire people for the following:

  • For customer service
  • For launching ads
  • For project management

The problem with this though is that he isn’t completely clear on the how to’s of these suggestions. If the students are newbies, they definitely need more concrete guidance than just talking about it vaguely.

I could think of a dozen of other things that he could have added here.

Bonus: 5 Modules

Total Video Length: 48 minutes

I’ve recently had the chance to access 5 Q&A sessions with Jon Mac.

The following are what I like about these modules:

  • Any question that you may have regarding the training gets addressed by Jon himself.
  • He randomly selects students to put them on “hot seats” for a chance to talk to him directly.
  • All sessions are recorded so getting back on them wouldn’t be a problem.

13 Best Shopify Themes For Dropshipping And ECommerce Business

1. Porto- Best Responsive Dropshipping Theme


  • 20 plus modern demo concepts
  • Exclusive eCommerce design
  • Powerful theme options
  • Optimized for speed performance
  • Page variations on collections and product detail
  • Always updated

2. Booster- Best Converting Dropshipping Theme


  • Direct To Checkout
  • Mobile Optimization
  • Countdown Timer
  • Visitor Counter
  • Notification Popups
  • Currency Converter
  • Free Plus Shipping Offer
  • Cross-Sell Pop up
  • Product Reviews
  • Email Discounts

3. Palo Alto- Best For Stories


  • Top-of-home-page video
  • Optimized for large images
  • Built for small catalogs
  • Customer testimonials
  • Mobile-friendly design
  • Customizable content sections on home page
  • Social media icons
  • Search engine optimization
  • Built-in styles and color palettes
  • Drop-down navigation support
  • Free stock photos by Burst
  • Free theme updates

4. Gecko- Best Responsive Dropshipping Theme


  • More than 15 stunning demos
  • Optimized and fast loading
  • Translation ready
  • Shopify 2.0 compatible
  • One-click import demo
  • Product video thumbnail
  • Instagram Feed display
  • Powerful product layout
  • Advanced mega menu
  • Responsive and retina ready

5. Sonata- Best For Clothes Store



  • Pin Product Look book
  • Tabs Ajax Loadmore
  • 8 unique homepage layouts
  • RTL Ready
  • Multi-Language

6. Dropshipping- Best For Fashion Stores


  • SEO-friendly
  • Easy customization
  • Social icons & widgets
  • Smart theme option
  • Auto-update prices
  • Hover-image effect option
  • Easy one-click install
  • Unlimited color
  • Product video
  • Go-to-top button
  • Fast-loading theme
  • 600+ Google fonts
  • Instagram integration
  • Mailchimp support

7. Simple- Best Clean Dropshipping Theme


  • Free
  • Image animations
  • Product image zoom
  • Customizable content sections on home page
  • Mobile-friendly and SEO-optimized
  • Product recommendations
  • Mobile-friendly design
  • Drop-down navigation support
  • Social media icons
  • Built-in styles and color palettes
  • Search engine optimization
  • Free stock photos by Burst
  • Free theme updates

8. Supply- Best For Large Inventories


  • Featured collections on home page
  • Built for large catalogs
  • Slideshow
  • Collection filtering in sidebar
  • Search engine optimization
  • Customizable content sections on home page
  • Social media icons
  • Mobile-friendly design
  • Built-in styles and color palettes
  • Drop-down navigation support
  • Free stock photos by Burst
  • Free theme updates

9. Dropship- Best Mordern Dropshipping Theme


  • Parallax
  • Fully responsive
  • Multi-currency
  • Multilingual
  • Contact form
  • Social options
  • Google fonts
  • Google maps
  • Product carousel
  • Product quick view
  • Featured products
  • Instagram feed

10. TeePerfect- Best For T-Shirt Business


  • Built for large-sized images
  • 10+ perfect homepage layouts
  • Fully responsive
  • Variant color swatches
  • Advanced mega menu
  • Multi-languages and currencies
  • Product time countdown
  • Instagram feed

11. Kala- Best For Customization


  • 5+ product page styles
  • 60+ unique design sections
  • 5+ different footer styles
  • 10+ different header styles
  • 60+ Google fonts
  • Custom homepage with sections
  • Responsive web design
  • Fast product configuration
  • Advanced product filters
  • Advanced mega menu
  • Dynamic checkout
  • Wishlist and compare
  • Slider visual builder
  • Discounts countdown timer
  • Size and color swatches
  • Product gallery
  • Product reviews

12. Multibuy- Best Multipurpose Dropshipping Theme


  • Mega Menu
  • 100% Responsive
  • Multilingual
  • Multi-currencies
  • SEO Optimized
  • Many sorting Options
  • Add to Wishlist
  • Google Fonts
  • Social networking icons
  • Grid / List view
  • PSD Included
  • Well Documented
  • 24/7 support
  • Valid Semantic Coding

13. Startup- Best Dropshipping Theme For One-Page Store


  • Modular-style home page
  • Optimized for single-product stores
  • Home page video
  • Customer testimonials
  • Wide layout
  • Instagram feed
  • Mobile-friendly design
  • Customizable content sections on home page
  • Social media icons
  • Search engine optimization
  • Built-in styles and color palettes
  • Drop-down navigation support
  • Free stock photos by Burst
  • Free theme updates

How To Find Trending Products To Sell Online For Ecom & Dropshipping

  • Look over conversations on social media.
  • browse through product reviews on websites.
  • Make the most out of YouTube.
  • Do some research on online market places.
  • Make sure to benefit from Suppliers Directors.
  • Maximize using Google Trends.

Training Program Store Formula Review:Is It A Worthwhile Course? Can You Make Money From It?

Judging by the students success stories and testimonials you find on their website, it seems that it is!

But we all know that we can’t be entirely sure about these testimonials, simply because there is no way to verify if they have been manipulated and faked.

And then of course, it could be a part of an CommerceHQ affiliate program for all you know.

Below are some features you would find in CommerceHQ:

  • Upsell campaign builder
  • 1-Click upsells
  • Native apps for high conversion rates
  • Virtual drag & drop builder
  • Accordion checkout page
  • Zero processing fees
  • Abandoned cart recovery
  • And fifteen other features

I do think that the course is well structured, and that enough to keep you rolling for the week.

However, I don’t think that the content is worth the price tag. Given the extras and other support you get from the team, things get a little better though. CommerceHQ alone valued at $299 a month.

So I say, it’s really up to whether or not you want to try and take the risk on this business model which, if you ask me, isn’t the best for this year.

You can certainly make money with dropshipping, but if you’re gonna put in the amount of grueling work to become a dropshipper (which, trust me, isn’t easy), you might as well bring in some REAL money.

Is Jon Mac A Scam? Why Don’t I Recommend It?

So, is Store Formula a scam?

Not technically. You can make money with this program, but it’s definitely not as easy as Jon Mac makes it sound.

There’s a ton of work to be done upfront, no real guarantee of success, and – most importantly – you need to do a ton of volume to make any real money.

Now, there’s nothing wrong with front-loading the work and making the money later.

But if you’re grinding it out for 3 months, $3-5k in the hole on ads (because that whole “get started with $5 a day” thing is total BS) and then your reward is 15% profit on a $12 product (which comes out to $1.80), it’s not really worth it.

What if, instead, you could do that same 3 months of work (in your spare time), and your reward was a $500 to $2,000 payment that came in every single month?

And what if you actually didn’t need to wait 3 months? What if you could get started today and have your first payment in a week?

And what if you could double it next week?

Well, that’s the power of Digital Real Estate.

And, unlike dropshipping, you can legitimately do this from anywhere. It’s a true lifestyle business.

Your laptop and an internet connection is all you need.

Some of the most successful students in this program run their entire 6-figure businesses from:

  • A camper in the middle of the woods
  • A beach chair on the water in Mexico
  • A small villa in Greece

They’re able to travel around, living their lives first, and focusing on their income second.

Because even if they stop working for an extended period of time, the money keeps coming in.

So adventure, memories, and experience are the top priority.

And they never have to worry about how to pay for the next trip, or consider asking for time off.

If this sounds more like the type of life you want to lead, just click here to find out more about Digital Real Estate.

Are There Any Alternatives To Store Formula?

Yes, there are plenty of Dropshipping programs and resources to choose from if you want to pursue this business model. Here are just a few:

What Is Our #1 Recommendation For Making Money Online In 2022?

Digital Real Estate

The review team has spent months researching, reviewing, and vetting dozens of business models and thousands of programs.

While there may be no “perfect business”, the research IS conclusive:

Digital Real Estate is the #1 online business model for those just starting out.

Whether you’ve never made a dollar online, or you’ve been in this space for a while but never really “made it,” Digital Real Estate is for you.


1) It’s Flexible: got an hour a day? You can do this. Ready to drop everything else and dive in full time? You can do this. Yes, the more time you put in, the faster you see results. But even with a little time each day, you can move the needle in a Digital Real Estate business.

And because this system is so flexible, you don’t have to constantly be working to make more money. It’s called PASSIVE INCOME because if you stop working, the money doesn’t.

Imagine taking 3 months off to just tour around Europe, rent a cabin in the woods to write a book, hike the Appalachian Trail, or live on the beach and surf all day.

This is only possible if you have an income stream that’s not tied to your time.

2) You Own & Control EVERYTHING: With Amazon FBA, you don’t really own anything. Yes, you technically own the products before you send them into an Amazon warehouse, but that’s it.
You don’t own the sales platform, you don’t own a brand, and you don’t own the customers.
Not to mention, Amazon can literally shut you down at any time if they believe you’ve violated their constantly changing terms of service.
So you’re building a business that could be completely taken away from you in the blink of an eye.
With Digital Real Estate, you own the assets, which means you have all the power and all the control.

3) Little To No Startup Costs: It’s possible to get into Digital Real Estate with zero dollars upfront. Because, using the strategies outlined in this program, you can get a client to pay you BEFORE spending a penny out of your own pocket…even before you do any work.

Even without getting paid in advance, you can have your first Digital Rental Property up, running, and generating profits for less than $100.

4) No Inventory: As mentioned above, spending 4-5 hours a day prepping and packing products to send to Amazon is a huge time commitment.
Plus, you constantly need to be buying new products if you want to maintain your business. You need to spend even more money if you want to scale up.
With physical products, you’ll always have limits on your time and freedom.

With Digital Real Estate, a 100% online business, you never have to worry about that.

5) Easy To Duplicate: Ok, here’s the best part: once you have your first Digital Rental Property up and running, you can literally DOUBLE your income with a few clicks, a couple keystrokes, and a single phone call (and you don’t actually need the phone call).

Remember: each Digital Rental Property is worth $500 to $2,000 a month in semi-passive income (over 95% profit). Every time you decide to create another one and increase your income, it gets easier.

Because you have more knowledge, more experience, more results, and more momentum.

If you wanted to double your income with Amazon FBA, you’d have to double your inventory OR your profit margins. And, guaranteed that’s a lot harder than a few clicks and a few minutes of your life.

6) Make Money Helping Real People: This part is what makes it all worth it. Amazon FBA is a decent way to make yourself money, but it doesn’t improve anyone else’s lives.
After all, there’s always someone else selling rubber spatulas and umbrellas. That might be fine in the short term, but in the long run you may feel like you’re missing a purpose.

With Digital Real Estate though, you’re actually helping people by solving your clients’ biggest problem…

Small, local businesses need more customers, and with Digital Real Estate, you are unleashing a flood of happy, paying customers for these businesses.

You make money by helping them make money.

Not a big, faceless corporation either…a small business owner who’s using that money to put food on the table for their family, start a college fund for their kids, or take care of a sick parent.

Once you see how Digital Real Estate makes a real impact in the lives of real people, you’ll sleep like a baby with a big smile on your face.

Now, the choice is yours. You could continue browsing, looking at opportunities like Ippei Kanehara which could one day make you money.

You could continue researching, never making a decision.

OR, you could take a look inside, consider what you really want, and join a program that makes your dreams a reality. At the same time, joining a community of over 2,000 successful students that are living life on their own terms thanks to Digital Real Estate.

A consistent, reliable, semi-passive stream of income that doesn’t depend on you or your time to keep producing profits.

All while genuinely helping real people who are grateful and happy to pay for it.

If this sounds more like what you want out of life (or if you just want some nice side income), click here to learn more about Digital Real Estate.


Joshua T Osborne

Founder/CEO – Mr. & Mrs. Leads

$84K Per Month providing Toll Booth Leads to small business owners all over the United States. is for anyone who is looking to get out of the daily corporate grind and provide a better lifestyle for themselves and their families while bringing massive value to small business owners. 

You can learn more here.

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