Matt Schmitt’s Shopify Store Secret Review

I hope you enjoy reading this blog post.
if you want to learn how I ended up in front of you, click here., a Shopify theme and education company, has Matt Schmitt in charge of content and marketing. He eventually experienced his “come to Jesus” moment after ten years in the ecommerce business.

“It all starts with Googling a repairman,” according to Matt, “to get him over here to fix our oven. And I Googled just some random repair company here in St. Louis, and they came over. And I open the door, and the guy they sent was wearing one of my hats.” 

Read on for my full review.


Hey, I'm Joshua T. Osborne

In 2015, I said goodbye to 16-hour days and hauling boxes up and down stairs for a living (I was a mover). I became a full-time entrepreneur, and I made my money by helping business owners make money.

They had a need, and because of Virtual Tool Booths., I could fill it. Through the methods taught by my all-time favorite course and mentor, I created a 6-figure business in roughly 6 months. I could retire today (at 37) and never have to worry about money ever again.

Because of Virtual Tool Booths., I was able to quit my job, work online with flexible hours, and move to the mountains (Colorado Springs if you’re wondering)...all while helping real people improve their businesses, incomes, and lives!

For most folks, a college degree is the biggest bill of their lives. I never went to college. So I don’t have any massive bills or giant debts hanging over my head. My greatest education came from Virtual Tool Booths. (for a tiny fraction of what college costs) and it’s the bill that pays ALL the bills - a hundred times over!

I really wanted to share this secret weapon with others, so they could change their lives the way I changed mine. So if you’re not 100% sure about college, or only researching to make someone else happy, Virtual Tool Booths. might be a better option for you.

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“That’s just the beginning of the story,” he continues. “So it gets a little bit cooler when you think about, you know, how the hell did that guy get my hat? There’s a lot of people in the world, right? So I wanted to know more. So I did ask him, I was like, ‘Hey, where’d you get that hat?’ And he knew everything. He knew the brand and the messaging. Loyal customer. Over a year of multiple purchases. And I thought that was really cool.”

“I’d seen my stuff out there before, I’ve talked to people, but I’d never met somebody with a level of loyalty like that. He couldn’t wait to buy some new stuff. So I ended up giving him a bunch of samples, and I thought about just how crazy it is that this thing I created in my room has turned into something so big. Here I just wanted to make some extra money, so I could get my then-girlfriend (now-wife) a ring, maybe eventually get us a house, ya know?”

“And the business morphed over time, as businesses do, but the takeaway here? I guess I just realized something that I probably already subconsciously knew. See, that guy couldn’t of been more happy. He was eager to buy whatever I came out with next. So I turned a side hustle into a business that makes people happy. And if you start putting your customer first, in order to make them happy, then the rest of it kind of falls into place.”

And guess what? 

Matt’s sales, profit, and personal fulfillment all increased as a result. 


Because he prioritized his consumers’ satisfaction over everything else. And, because he and his colleague Devin educate students how to build their own “I Heart You” Shopify sites, he has firsthand experience with how little people understand.

They’re probably wondering what would be a good number of ad sets they can launch on Facebook, or if they should “split test” this graphic against a different one, and so on.

These are the questions you should ask yourself: 

  • What else would my customers like? 
  • What exactly are they looking for? 
  • What really makes them tick?

This is the kind of unselfish mentality that should inform your decisions on what print on demand jewelry to offer, and what marketing to use, as well as how to set up your Ecommerce site, or what to write in follow-up emails, and so on, right? And so what’s the bottomline here?

If you can focus mainly on satisfying the needs of your customers from the beginning to the end, then you can pretty much write your own checks

“If your retargeting ads aren’t working, you’re probably not giving them the right offer,” Matt says. “Change it up. Ask your customer what they want. Instead of blasting your email list with another promotion, why not take the time to do a survey? Move past thinking that you have all the answers, and into the actual reality that you probably don’t know what the hell you’re talking about.” 

Now, I would bet that people would give their right arm for advice like that.  

But it should be a no-brainer, right?  

What this tells me is that too many people have a tendency to make things a lot harder than they should be.

Joshua T Osborne

Founder/CEO – Mr. & Mrs. Leads

$84K Per Month providing Toll Booth Leads to small business owners all over the United States. is for anyone who is looking to get out of the daily corporate grind and provide a better lifestyle for themselves and their families while bringing massive value to small business owners. 

You can learn more here.

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