What resources do we need in order to establish a business from the ground up? Keala explains that first and foremost, we need an audience.
An audience is a group of individuals that have a certain problem or goal that they seek to tackle.
Once you’ve found it, you’ll need an offer. Something that will really help you solve that problem or achieve that goal. Most people find themselves in a hard situation here. They are under the impression that they must go out and invent something new.
As Keala points out, “But really that’s the absolute worst way for a total beginner to get started because there’s a lot of risk.”
Right? If we go out and invent products or source products, there is a cash outlay with no guarantee that somebody is actually gonna buy any of that stuff. In fact, most people who invent something end up going broke.
What if you could find products that were already selling in the marketplace, that already have high demand?”
A proven-to-convert product might then be promoted and paid for without the risk or worry of manufacturing or obtaining the products yourself. In the digital marketplace ClickBank, for example, you may advertise a weight loss eBook as an affiliate.
Grab your tracking link and go over to Google to put up an ad that only appears to individuals looking for “how to lose weight fast,” for example. You’re now officially in business.
It really is that easy, as Keala explains. There are a plethora of great tools out there that can be used to connect audiences with offers. Disputes and difficulties should be left to the product developers, suppliers, and ad networks.
“All we have to do is place the ads, get people to go over to the sales page, and buy stuff,” Keala says. “And they were gonna go buy that stuff anyway.”
Isn’t it too good to be true? He predicted that you would say that.
He demonstrated how Best Buy has an affiliate program to establish that it is legitimate.
Amazon, too, follows suit. He argues that even the world’s most well-known businesses are taking advantage of this. The likes of Zappos, Nike, and Nordstrom are just a few examples.
You’ll find many of the companies you shop from daily taking advantage of the same system. “The freelance marketing economy,” to use Keala’s phrase, is a situation in which other individuals assist a business sell its products to customers who already desire them. These additional sales are worth paying a commission on.
How much money can you expect to make? Have you heard of Credit Karma? They promote credit cards, mortgages, automobile loans, and other financial products. Isn’t that what you’re doing? And now they’ve been bought out for $7.5 billion!
Yes, that’s not a typo. It’s a b!
To sum it up: yes, there is profit to be made here. As an educational tool, Keala offers an online course called “Business Launch Challenge.” It’s his team’s job to assist you in putting this plan into action throughout one jam-packed weekend.
Purchasing it will set you back $39. Expect more upsells once you’re in.