How to Become a Sports Agent

The field of sports is a multi-billion dollar industry that is popular all over the world. Athletes and other sports professionals need solid representation to help them negotiate contracts and manage their finances. This is the job of sports agents.

What does a sports agent do?

Sports agents act as business managers for athletes and other sports professionals. They represent athletes to potential teams and handle contract negotiations, finances, public relations issues, endorsements, and personal issues. They work to produce the best contracts and additional sources of income. They are also involved in collaborating marketing strategies and organizing charitable contributions. Many sports agents provide career guidance and help athletes make the best possible career choices. Many work as part of large sports agencies and some work independently. Agents receive commission from the athlete’s contract, with is usually a variable percentage.

What kind of training does a sports agent need?

Sports agents typically need at least a bachelor degree in sports management, business, marketing, fitness and wellness, or other related field. Coursework often includes courses in business, finance, public relations, management, media, and sports management procedures. Some employers seek sports agents that have some law knowledge to work with contracts and regulations. Many sports agents have a master degree in business administration and some complete internships at sports agencies to gain hands-on experience. Sports agents must stay up to date on the current trends and events in the world of sports.

As of 2007, 36 states require sports agents to be licensed. Licensing requirements vary by state, but usually include passing an examination, submitting an application, passing a background check, and paying a fee. Each professional sports league also requires sports agents to be certified and the requirements vary by league.

What are the prospects for a career as a sports agent?

Employment of sports agents is expected to grow about as fast as average for all professions from 2006 to 2016 (1).

Job prospects are expected to be good especially for sports agents with advanced education and extensive experience. Job openings will also stem from the need to replace sports agents who retire, transfer, or leave the field for other reasons.

How much do sports agents make?

As of October 2009, sports agents with less than 1 year experience earned average annual salaries between $25,000 and $80,000. Those with 1 to 4 years experience earned average annual salaries between $33,840 and $72,414 (2).

A career as a sports agent is an excellent choice for individuals who have a strong passion for sports and working with athletes and other sports personnel. Sports agents must have strong negotiation skills to discuss contracts, promotions, and income of their clients. They must have excellent marketing skills to promote their clients and themselves. Trustworthiness, determination, persuasion, motivation, and excellent communication are all essential skills of sports agents. They must also be extremely knowledgeable about the regulations that govern sports.

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