How will you expand your income if you’re not always educating others about your goods and your compensation plan? The first step, according to Adrian, is to figure out who your ideal audience is: 

• Who are all these individuals? 
• What are their ages?
• What are they doing for a living now? 
• Are they single or married?  
• Do they have any children? 
• What exactly are their issues and d Desires? 
• What is it that drives them?

You must consider all of this and visualize it in your head, because not everyone is your ideal candidate.

“If you spend your time talking to a lot of people that aren’t the right fit for your product, for your company? Then you’re gonna spend a lot of time getting rejected. So we found a great way to use social media, to use your personal brand, to connect with those perfect people, okay?

And when you connect with those perfect people online, they can relate to you. So they’re more likely to follow you, engage with you, and see you as that trusted advisor,” Adrian explains.

The idea is to create a network of people who will support you. It’s not about your products, your company, your opportunity, or one’s upline or downline. And because you’re a valuable resource, these ideal people would follow you no matter what direction you take, whether it’s on Facebook, Instagram, YouTube, or TikTok.

The second step is to start building a rapport with them. Strong connections, much like it is in real life, take time to grow, am I right?  As a result, you must consider these things for the long run.

Take a look at what they have to offer. Keep an eye on their stories, admire what they’re doing, and make genuine, heartfelt comments. You want to provide value up front.  Now  comes the second part, which is, of course, publishing your material. Inspire, educate, and amuse them. Share ideas, go online, and engage with them.

If you do as most Network Marketers do and just write about your company and its products, people will just consider you a spammer, and they’ll probably ignore you altogether. So the best thing to do is to sit down and put your heart into it. 

Consistency is the key. 

If you continue to provide value on a consistent basis, your influence over your customers and fanbase will only grow over time. What’s more, after you’ve achieved this, guess what? 

You can now start to talk about your product or service.  For example, you may now go live (every now and then) and discuss on why a product transformed your life in a positive way, and ask people to respond below if they want the same thing.

Doing it this way allows for them to trust you.  Which means you’ve earned the right to tell them about your products or opportunity, but in a way that doesn’t make you seem like a sleazy salesperson

And a few of them will make a purchase. And it won’t have anything to do with skin cream’s contents, the research supporting them, or the fact that your organization gives to a non-for-profit charity, as many MLM’rs presume. Nobody really gives a flying fig about that.

All that matters is do they think you’re genuine and do they trust you.  They’re not gonna lose any sleep on the other stuff. 

And if you master your brand presence online, the response to both will be yes. Learn more about Beach Boss Influencers and their courses.