An Intriguing Amazon Strategy From Rachel Rofe

I hope you enjoy reading this blog post.
if you want to learn how I ended up in front of you, click here.

When it comes to printing on demand, Rachel Rofe prioritizes quantity above quality. 

Yes, that’s not a typo. Quantity goes above quality

Why? 

So many people believe that the key to a successful online store is to create an eye-catching design, list it, and then sit back and watch sales soar.

Rachel, not so. 

The 80/20 rule, which states that a tiny fraction of items account for the bulk of income, is still true, according to Rachel.  

Of the 27,000 Amazon orders Rachel received in one year, her top 10 products accounted for a third of those sales. An enormous sum for only ten items.

Next:

Hey, I'm Joshua T. Osborne

In 2015, I said goodbye to 16-hour days and hauling boxes up and down stairs for a living (I was a mover). I became a full-time entrepreneur, and I made my money by helping business owners make money.

They had a need, and because of Virtual Tool Booths., I could fill it. Through the methods taught by my all-time favorite course and mentor, I created a 6-figure business in roughly 6 months. I could retire today (at 37) and never have to worry about money ever again.

Because of Virtual Tool Booths., I was able to quit my job, work online with flexible hours, and move to the mountains (Colorado Springs if you’re wondering)...all while helping real people improve their businesses, incomes, and lives!

For most folks, a college degree is the biggest bill of their lives. I never went to college. So I don’t have any massive bills or giant debts hanging over my head. My greatest education came from Virtual Tool Booths. (for a tiny fraction of what college costs) and it’s the bill that pays ALL the bills - a hundred times over!

I really wanted to share this secret weapon with others, so they could change their lives the way I changed mine. So if you’re not 100% sure about college, or only researching to make someone else happy, Virtual Tool Booths. might be a better option for you.

Want to know how I built this life with no formal education?

Learn More Here

That said, Rachel had over a thousand more products, most of which sold for less than a dollar each. That’s an interesting thought. Let’s pretend they were all mugs for the sake of this example. And she makes seven dollars for each one she sells.

Her Amazon earnings that year totaled an additional $11,000. Even though it just took her a few minutes to create each of those listings, the effort she invested was well worth it. Thus, if she had simply released a few of her best creations, she would have been less successful.

As Rachel points out, “Now the other thing is that you just never know which ones are going to be the ones that sell which is why you want to make a lot of them.”

Jennifer, one of her Low-Hanging Ecom students, agrees:

“I’m not sure if I should be laughing or crying,” she said, “but I will say this: you may be pleasantly surprised what sells. People have definitely bought some of my suckage.” It is, after all, a numbers game. Why not take more at-bats?

“Yep, over the last few weeks, I have sold terrible designs that I had almost forgotten about,” says Beth, another Low-Hanging System student. “Glad I left them available. I’ll take that sale.” 

Then, Rachel cites an essential passage from Adam Grant’s Originals: How Non-Conformists Change the World. Here, he advocates for a high-volume approach to one’s job. I’ll give you the whole passage below.

“By creating a larger volume of work, they had a higher probability of developing a small handful of brilliant ideas. For instance, Picasso‘s entire body of work includes countless rugs and prints, twenty-eight hundred ceramics, eighteen hundred paintings, twelve hundred scriptures, and more than twelve thousand drawings.

And yet, only a small number of these pieces gave Picasso his success and status as an international art icon,” the book said.

“The other part of the book that I thought was really interesting,” Rachel said, “is that another one of the findings demonstrated that even geniuses can’t tell which of their works will become timeless classics and which ones will flop.

So again, the more you produce, the better. Beethoven, for example, judged his own work much different than his critics had. Even the artists and critics don’t always know which ones are going to pan out.”

Since these designs can be easily uploaded, there is no drawback to putting more of them available for sale. 

Last but not least, Rachel points out that it’s easy to become bogged down in the details of the design process. 

Just because you’ve spent hours working on an original idea doesn’t mean that it will be a success. 

The best-selling designs are often those that are just text-based. Funny dad coffee mugs are in high demand. 

Sell more of that. This isn’t some complicated science.

Joshua T Osborne

Founder/CEO – Mr. & Mrs. Leads

$84K Per Month providing Toll Booth Leads to small business owners all over the United States. 

Degreefinders.com is for anyone who is looking to get out of the daily corporate grind and provide a better lifestyle for themselves and their families while bringing massive value to small business owners. 

You can learn more here.

Follow Me

Leave a Comment

Your email address will not be published.