Funnel Stacking: The 3 Core Funnels Review

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Russell Brunson wants to send you a free copy of his new book, Funnel Stacking: The 3 Core Funnels.

Apparently, of the hundreds of funnels you can create with his ClickFunnels software, ninety-eight percent of his income comes from just three of them.

This book tells you which ones they are and how they all work together.

You’ll see pictures, conversions, metrics, everything you need to know in order to have success with funnels.

Read on for my review.


Hey, I'm Joshua T. Osborne

In 2015, I said goodbye to 16-hour days and hauling boxes up and down stairs for a living (I was a mover). I became a full-time entrepreneur, and I made my money by helping business owners make money.

They had a need, and because of Virtual Tool Booths., I could fill it. Through the methods taught by my all-time favorite course and mentor, I created a 6-figure business in roughly 6 months. I could retire today (at 37) and never have to worry about money ever again.

Because of Virtual Tool Booths., I was able to quit my job, work online with flexible hours, and move to the mountains (Colorado Springs if you’re wondering)...all while helping real people improve their businesses, incomes, and lives!

For most folks, a college degree is the biggest bill of their lives. I never went to college. So I don’t have any massive bills or giant debts hanging over my head. My greatest education came from Virtual Tool Booths. (for a tiny fraction of what college costs) and it’s the bill that pays ALL the bills - a hundred times over!

I really wanted to share this secret weapon with others, so they could change their lives the way I changed mine. So if you’re not 100% sure about college, or only researching to make someone else happy, Virtual Tool Booths. might be a better option for you.

Want to know how I built this life with no formal education?

Learn More Here

After I entered my email to get the eBook, there were more gifts and webclasses and upsells waiting for me. That’s so Russell. When Funnel Stacking: The 3 Core Funnels finally arrived in my inbox, I was pleasantly surprised. It was sixty-eight pages, great production value, and full of insights you can actually do something with.

The three core funnels are the Tripwire Funnel, the Webinar Funnel, and the High Ticket Funnel. When used in that order, they create a value ladder.

The Tripwire Funnel is the first rung of the value ladder. Internet marketing legend Perry Belcher coined the term back in the day and it stuck. But this is usually a “free plus shipping” offer. Something that’s a no-brainer for cold prospects who’ve never heard of you before. Rung two is the Webinar Funnel.

All tripwire buyers get sent through this after receiving their book (or whatever it was). Here, you’ll typically sell a three hundred to three thousand dollar course.

Now it’s time for the big money. Rung three is the High Ticket Funnel. You take your Tripwire and Webinar buyers and move them to a phone call to sell your coaching package, for example. This could be priced at anywhere from three grand to a hundred thousand dollars or more.

Any of the three funnels can be quite profitable on their own. But when you use them together in the proper order, look out. Funnel Stacking gives you an unfair advantage over everyone else.

With proper execution, you’ll be able to outspend your competitors on lead and customer acquisition. This means you can advertise on platforms they might not be able to afford. And on the ones they can afford, like YouTube and Facebook, you can outbid them.

As a result, you can drive more traffic, scale faster, keep your pipeline full, and create a more predictable, sustainable business. Not only that, you’ll operate with confidence knowing a dollar in equals however many dollars out.

Leveraging the Three Core Funnels in succession therefore allows you to reach and impact more people. It’s a fair point. Money aside, if you only have one offer, and say it’s medium or high ticket, well, you can only convert a small segment of your audience.

If what you sell truly helps people improve their lives, Russell says you owe it to them to make, for example, lower ticket alternatives that can still add value. Then maybe over time those people will consider your higher end product.

Let me play devil’s advocate. Even though I agree with Russell on all the above points, one, I think it’s incredibly annoying to go through all these funnels.

Two, when I get hit with unexpected upsells, I instantly lose respect for the person I just bought from. And three, for the average business owner, who’s not named Russell Brunson, I think the more you got going on, the worse it’s gonna go. Most people can’t get one funnel to one offer to work; how could they possibly get three?

Joshua T Osborne

Founder/CEO – Mr. & Mrs. Leads

$84K Per Month providing Toll Booth Leads to small business owners all over the United States. is for anyone who is looking to get out of the daily corporate grind and provide a better lifestyle for themselves and their families while bringing massive value to small business owners. 

You can learn more here.

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